Celebrities attending the Grammys always receive a pile of goodies from companies looking to have stars associate themselves with their products. Although the pandemic means this edition’s gifts will be delivered directly to recipients’ homes, business never sleeps, the show must go on and artists will still receive their pile of treats. Among the most exciting items included in 2021’s collection is a sampler from Miage Skincare, a line of beauty products that launched last year.
The link between Miage and the music industry is stronger than one might expect. The company’s mysterious founder wishes to remain anonymous, as she wants attention placed upon the effectiveness of Miage’s offerings instead of herself. A woman of color as well as a duchess, her entire life has been surrounded by music. For years, she’s worked with pianist and composer Omar Akram. Awarded Best New Age Album in 2013, he became the first Afghani-American to win a Grammy.
The late husband of the Miage creator was a renowned research scientist, whose areas of expertise included stem cells. Over decades of learning, he discovered the isotonic properties of cactus juice. To start, the healing qualities were applied to burn ointments. Eventually, the realization dawned on them that non-traumatized skin could also benefit from the release of regenerative nutrients.
Miage invented a mechanized way of extracting juices from the La Milpa cactus, which is native to both California and Mexico. Eliminating human contact leaves the product pure. “Most skincare lines are 90% water,” explains Tyler Barnett, the beauty treatment’s brand manager. “If there’s water in your skincare, it’s going to either sit on top of your skin, because there’s a layer of oil, or it’s going to evaporate.” Miage uses no hydration at all. Instead, Miage’s products are based purely around the serum extracted from these plants. All production is handled in the United States.
Another feature that helps Miage stand above its competition is its applicator. A cold, metal ball on the end scoops up just the right amount of serum every time and allows for touchless application. It’s an element that’s perfectly suited for our pandemic-panicked times.
Celebrities can expect to receive a lip-gloss, along with samples of the skincare newcomer’s night cream, day cream and eye cream. The entire package is valued at around $500. Perfect for everybody, Miage is appropriate for men as well as women. It’s also fantastic for all types of skins, including those affected by conditions such as eczema or psoriasis. Although Barnett recommends people begin using their products in their early 20s, there are no age restrictions. “There’s no right or wrong time when you should start,” he instructs.
Miage decided that getting their offerings into the hands of celebrities was a better choice than conventional marketing. In addition to being part of the Grammy Gift Basket, they are also offering red carpet events for V.I.P.s. “We don’t want somebody who’s easily influenced by traditional ads,” continues Barnett. “We’re looking for people who are a little more present, maybe are tired of the traditional market for skin care. They’re tired of the false promises.” According to him, they only need to satisfy users to spread the word. “We think that, as long as people try it, that’s all we need to grow the brand.”
Although Miage is avoiding magazine and television advertising, they filmed a music video as part of their promotional efforts. Miage’s reclusive founder reunited with Akram to record a song that reflects the company’s philosophy of finding one’s spiritual center and remaining in the moment. It’s a value that lines up perfectly with musicians, who rely on staying in touch with their inner beings in order to tap into their creativity.
The organization remains open to working with artists who align with their holistic perspective. Points out Barnett, “We’re looking for artists who are deeply embedded in the present, who are not so involved with their egos but with their hearts and souls.” Artists wanting to become ambassadors should get in touch via their website.
The skincare company’s commitment to the music world extends beyond merely working alongside well-established performers. They also strive to forge meaningful bonds with independent musicians. Associations with music-related charities are already in the works.
Although this is not the only awards show gift basket in which Miage will appear, it is their first, as well as their most valued. In fact, becoming a part of the Grammy Gift Basket was the idea of Miage’s maker. Naturally, the organization hopes to be included in 2022’s version. As Barnett puts it, “Our founder spent her whole life inspired by music. And music inspired her to create this line.”
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]]>Hi, everyone! I am so happy this morning because my grandchildren are here for the weekend! It’s so fun to wake up and have my favorite five and seven-year-old here. I love listening to what they come up with because they are both so funny! We had a family dinner last night (grown-ups only) at our favorite sushi restaurant. Tonight, we have the kids without their parents, and tomorrow night, another family dinner (with kids). I will be giving lots of kisses over the weekend and thank goodness that my lips are smooth as silk thanks to a new product I have been introduced to, called Bloom La Milpa Lip Treatment by Miage.
Bloom is a La Milpa Lip Treatment does so much more than hydrate your lips. I didn’t know what La Milpa was when I received the product, and if any of you know, then I am incredibly impressed! La Milpa is a cactus juice. What is interesting is that Miage is the first skincare line to entirely forgo water and bring into play, the effectiveness of isotonic La Milpa cactus juice and micro-molecule nutrient formulas. This works in osmosis with your skin to nourish and pamper your skin.
This Lip Treatment gloss can be used overnight as a lip mask (which I have been doing), worn as a gloss, or worn over your favorite lip color. You can feel it work instantly, especially if your lips are chapped, dry, or dry. Bloom has a light-reflecting soft pink tint and a tiny bit of shimmer that makes your lips look and feel healthier and look instantly more youthful and smoother. It smells like vanilla cake icing (to me) and makes my lips feel like I took a bite of a Peppermint Patty! I keep one by my bed and one in my purse! Someone else thinks it smells and tastes pretty good too!
Bloom by Miage retails for $39, and I am so excited to tell you that if you want to try it, you can get 15% off with code: CATHY15. Yay! Your lips will thank you!
]]>LOS ANGELES—Míage introduces a luxury skincare line going where no water-based product line has gone before. Applying isotonic absorption technology and micro-molecule formulas to a proprietary La Milpa cactus-based solution, Míage products are able to melt deeper than low permeability water-based products, unlocking transformative vibrancy, and nourishment at the cellular level.
Míage’s regenerative nutrient formulas were designed to work in two important ways: first, by awakening and activating stem cells already in the body and secondly, by creating a natural environment for both new and established cells to receive a surge of transformative nutrients, proteins, and amino acids. Progressing beyond the concept of “anti-aging” and “turning back time,” Míage is not only modern in its formulas, but also in its philosophy: skincare that embraces the present moment.
“In the last decade, scientific research revealed each of us has ‘potential regeneration cells,’ already present in various organs in our bodies, including our largest organ: the skin. By using an isotonic La Milpa cactus solution to replace the hypotonic deionized water typically used in skincare products, Míage products are able to match our own natural cell environment, without causing damage.”
To begin, Míage will launch five isotonic skincare solutions:
“We believe Míage’s intense cellular activation combined with its isotonic nutrient delivery will give way to an entirely new category of skincare, skincare that challenges us to stop looking to the past for our optimum complexion and ‘be present,’” says Zeng.
To learn more about Míage, please visit https://miageskin.com. Follow Míage on Instagram now at @miage_skincare.
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